When Mercedes-Benz partners with the mastermind behind Bokeh Fashion Film
Festival, Adrian Lazarus, it's guaranteed to dazzle. This year's event takes
place in Cape Town over two days on 7 and 8 April 2017 with two Red carpet events being hosted this year. Imagine the glitz and glamour of fashion, hair and
beauty mixed with the talent of film directors using ultra modern technology, producing awe inspiring entertainment! The Mercedes-Benz Bokeh
South African International Fashion Film Festival guarantees inspiration to budding film
makers and enthusiasts, and with Mercedes-Benz being
involved in more than 50 international platforms, it sure promises grandeur on
a large scale. It kicks off with a plethora of workshops, seminars, screenings of
films and earth shattering designs, with only the best technical innovations,
as described by Selvin Govender, Marketing Director for Mercedes-Benz. It is
hosted over two days, and ends with a grand affair comparable with
the Oscars, on the Red carpet off course. Fashionistas and aspiring film makers are
drawn from all over the country, and the event serves as a platform to showcase
the sensational style of attendants, with the well-heeled swaying
their glamourous gowns.
An impressive
line-up is promised with this year's event being one of the most
prestigious Fashion Film Festivals in the world. It comes as no surprise as the
production is lead by a very talented team who promises to impress! Merging
fashion with film is not a new phenomenon, but a production of this scale can
hardly be beaten. With that said, brand manager
of Oude Meester, Sihlo Dangazele showed their confidence by sponsoring the Best Picture Award carrying a grand prize of a R100 000 4k camera system.
Day one
is bumper filled with the Emerging Creative Talent Showcase, Fashion
Revolution, a discussion on sustainable clothing, a master
class in Make Up to be presented by an international make up artist,
Einat Dan, and the doyenne of International Hair championships, Ethereal Lust.
With the concept of sustainable clothing on everybody's tongue, it's going to
be hot and trendy, and environmentally friendly! Day two consists of a
master class in the use of Adobe by Carla Ralph, the Fujifilm Showcase, and
Gothic Couture, a master in Body Art and Make Up. No
doubt that film makers and other industry related producers
will benefit extensively from the workshops!
No
wonder Fujifilm's National Sales Manager rightly claims, "We are proud to partner with the glamorous Mercedes-Benz Bokeh
South African International Fashion Film Festival in April this year."
Over
512 submissions were received this year, and the aim of the event is
to have more impact than ever, with amazing prizes to be won like Excellence
Awards, Best Picture Award, and the Billy Preston Emerging Creative Talent
Award, honouring and acknowledging young and upcoming producers.
The festival is also aligned to be associated with the likes of great artists
likes Carol Boyes, Cape Town Fashion Council, Organic Canvas, Havaiannas,
M.A.C, Label.M, Amplify Studios, Lime Lens, Thunderfund, Wings Group, Art Lab
and Kim Gush. Label M has a very impressive curriculum vitae having
associated with London Fashion Week as the official hair care product. Their
brand ambassador, Izik Abergel is in the line-up of
experts to judge the best South African hair stylist at the festival. Rumour has it that some of our best
industry leaders are in the line-up as judges!
The
festival promises to showcase a world class event in line with international
talent, celebrating the industry with local talent. Apart from these workshops,
Label M and M.A.C will be presenting free hair and make up applications, with
Fox Box having express manicures on offer. Redrum Culture Club will tend
to the men's grooming while Caffeluxe and La Vie will replenish your liquids to
maintain your hydration levels.
So now
that you know what's in store, make a bee line to www.bokehfestival.co.za to book your tickets, and rush to your
local designer to take your measurements for your gown! Both red carpet events promiss to be a grand affair, so hang out and step carefully,
for you might just be caught on camera!
Adrian Lazarus, the power behind the throne, founder and
Managing Director of Mercedes-Benz
Bokeh South African International Fashion Film Festival.
