Wednesday 25 October 2017


With florals abound there is no escape from this beautiful collection by Erdem to be launched on 2 November 2017 at selected H&M stores. Infused with a touch of Englishness, it reminds me of a country garden. It represents feminine, tailored silhouettes with flattering fitted suits, the pants are cropped to elongate the legs. Luscious and luxurious fabrics allow these pieces to become timeless classics. I can imagine Lady Mary looking very regal in the lace top with pleated collar and cuffs. Not being able to resist the fabric, I have my eyes focused on the floral suit..... With it's evocative prints, it is most covetable. Watch the beautiful campaign film by Baz Luhrmann here.


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